Chianti is the best known Italian wine brand in China. It says that the authoritative and influential portal WineITA, number one in the world for the promotion of Italian wines in China.

Giovanni Busi Wineita
The president of the Chianti Wine Consortium, Busi: “A great result, but it’s only the beginning”

The Chianti Wine Consortium received this great recognition during the last edition of Interwine, one of the largest trade fairs in the sector, which was held last year in Canton.

The Consortium was present with 56 Tuscan companies and over 60 labels, in a stand of more than 500 square meters. A unique international showcase (52 countries present), which attracts more than 50,000 international visitors twice a year, most of them operators in the wine sector such as buyers, importers and sommeliers.

Being the most important and well known Italian wine brand in China is a great result – explained Giovanni Busi, president of the Chianti Wine consortium – A recognition that gives us unequivocal feedback on the work done so far: we are on the right way, and we have put the bases in a market with enormous potential, which offers many opportunities to our companies. It is only the beginning and we have set up a far more forward-looking promotion work that will consolidate more and more our position. Interwine was an important opportunity to strengthen commercial relationships and build new ones, but we must never let our guard down because the Chinese market is a wide and attractive one, which requires constant work.”

Written by: Diego Vita Sommelier

 

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