Past, tradition and modernity comes together to create the unmistakable and inimitable Italian style.

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Italy in Europe Map

Italy,

seen from above in its overall vision, does not appear so varied but in reality when we look at it more closely we find a multitude of different cultures and styles.
Italy has experienced the main historical events of the Western world, and the history of Italy is closely linked to Western culture, the history of Europe and the civilizations of the Mediterranean basin.
Italy inherited ancient cultures such as the Etruscan, Latin, Greek and Nuragic cultures, it was the site of colonies of Greek and Carthaginian origin, of Celtic settlements and cradle of the Roman Empire and of the Papacy, and for some time it also passed under the domination of the Goths, Lombards, Arabs, Byzantines and Normans.
During the Middle Ages, the classical and ecclesiastical cultural heritage of Italy was the field of development of new trends, making Italy increasingly the cultural center of Europe, thus giving life to Humanism and the Italian Renaissance.

After gaining independence, the Kingdom of Italy annexed the Papal States, and Italy followed the other European powers in the imperialist dynamics aimed to get its own colonial space in the world. At the end of the second World War, the form of monarchical government ended in Italy and the present republic was established.

 

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Vespa motorbikes riding in Milan in the 1950s

Following the reconstruction, there was a historical period of great economic and political recovery, as well as the reaffirmation of Italy as a great industrial and technological power, being among the six founders of the European Union.
Thus, over the years Italian products gained worldwide popularity and fame, with a corresponding commercial advantage. In fact, the Italian product was recognized as having remarkable qualities in terms of production, attention to detail, inventiveness, design and shape imagination, and durability.

And Italian products were historically associated with quality, novelty, solidity, high specialization and differentiation, elegance and origin from the famous traditional Italian craft and industrial sectors such as food & beverage, fashion, furniture and mechanics. All enriched by multiple regional differences due to the various influences of neighboring countries, both in food and in customs.
Given the great demand by foreign countries for Italian products, from fashion to food, the production of all Italian products was gradually accompanied by a certification of genuineness and controlled designation of origin (DOC), with a strict control of supply chain and production standards in line with current European legislation.

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Italian Products

At the beginning of the third millennium, the Made in Italy brand began to be promoted by various bodies and associations, starting with Italian food and wine products.
Nowadays the Italian economy is very much based on exporting all over the world typical Italian products that are appreciated by millions of consumers and by the best restaurant and hotel chains. Among the most widespread and well-known in the food & beverage sector are parmesan (Parmigiano Reggiano, Grana Padano), buffalo mozzarella, ham, extra virgin olive oil and above all wine (Prosecco, Chianti, Barolo, Brunello, etc.) which is one of the sectors in which Made in Italy is most esteemed and sought after in the world to create the real ITALIAN SPIRIT.

 

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