Past, tradition and modernity comes together to create the unmistakable and inimitable Italian style.

italy
Italy in Europe Map

Italy,

seen from above in its overall vision, does not appear so varied but in reality when we look at it more closely we find a multitude of different cultures and styles.
Italy has experienced the main historical events of the Western world, and the history of Italy is closely linked to Western culture, the history of Europe and the civilizations of the Mediterranean basin.
Italy inherited ancient cultures such as the Etruscan, Latin, Greek and Nuragic cultures, it was the site of colonies of Greek and Carthaginian origin, of Celtic settlements and cradle of the Roman Empire and of the Papacy, and for some time it also passed under the domination of the Goths, Lombards, Arabs, Byzantines and Normans.
During the Middle Ages, the classical and ecclesiastical cultural heritage of Italy was the field of development of new trends, making Italy increasingly the cultural center of Europe, thus giving life to Humanism and the Italian Renaissance.

After gaining independence, the Kingdom of Italy annexed the Papal States, and Italy followed the other European powers in the imperialist dynamics aimed to get its own colonial space in the world. At the end of the second World War, the form of monarchical government ended in Italy and the present republic was established.

 

milano
Vespa motorbikes riding in Milan in the 1950s

Following the reconstruction, there was a historical period of great economic and political recovery, as well as the reaffirmation of Italy as a great industrial and technological power, being among the six founders of the European Union.
Thus, over the years Italian products gained worldwide popularity and fame, with a corresponding commercial advantage. In fact, the Italian product was recognized as having remarkable qualities in terms of production, attention to detail, inventiveness, design and shape imagination, and durability.

And Italian products were historically associated with quality, novelty, solidity, high specialization and differentiation, elegance and origin from the famous traditional Italian craft and industrial sectors such as food & beverage, fashion, furniture and mechanics. All enriched by multiple regional differences due to the various influences of neighboring countries, both in food and in customs.
Given the great demand by foreign countries for Italian products, from fashion to food, the production of all Italian products was gradually accompanied by a certification of genuineness and controlled designation of origin (DOC), with a strict control of supply chain and production standards in line with current European legislation.

italian-products
Italian Products

At the beginning of the third millennium, the Made in Italy brand began to be promoted by various bodies and associations, starting with Italian food and wine products.
Nowadays the Italian economy is very much based on exporting all over the world typical Italian products that are appreciated by millions of consumers and by the best restaurant and hotel chains. Among the most widespread and well-known in the food & beverage sector are parmesan (Parmigiano Reggiano, Grana Padano), buffalo mozzarella, ham, extra virgin olive oil and above all wine (Prosecco, Chianti, Barolo, Brunello, etc.) which is one of the sectors in which Made in Italy is most esteemed and sought after in the world to create the real ITALIAN SPIRIT.

 

 

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過去,傳統與現代相結合,創造出無誤而獨特的意大利風格。
歐洲在意大利地圖

意大利,

從總體上看,它看起來並不多變,但實際上,當我們仔細觀察時,會發現多種不同的文化和風格。
意大利經歷了西方世界的主要歷史事件,意大利的歷史與西方文化,歐洲的歷史以及地中海盆地的文明息息相關。
意大利繼承了伊特魯里亞,拉丁,希臘和努拉克文化等古代文化,它是希臘和迦太基裔的殖民地,凱爾特人的聚居地,羅馬帝國和羅馬教皇的發源地,在一段時間內,它也經過了哥特人,倫巴第人,阿拉伯人,拜占庭人和諾曼人的統治。
中世紀時期,意大利的古典和教會文化遺產成為新趨勢的發展領域,使意大利日益成為歐洲的文化中心,從而賦予了人文主義和意大利文藝復興時期的生命。

在獲得獨立之後,意大利王國吞併了教皇國,意大利在帝國主義勢力中追隨其他歐洲大國,目的是在世界上擁有自己的殖民地。第二次世界大戰結束時,君主制政府的形式在意大利終止,並建立了現在的共和國。

1950年代,Vespa摩托車在米蘭騎行

重建之後,有一段歷史時期經濟和政治大復蘇,並且重申了意大利是歐洲六大創始國之一的強大工業和技術強國。
因此,多年來,意大利產品獲得了世界範圍的知名度和聲譽,並具有相應的商業優勢。實際上,該意大利產品在生產,對細節的關注,創新性,設計和形狀的想像力以及耐用性方面被認為具有非凡的品質。

從歷史上看,意大利產品具有高品質,新穎性,堅固性,高度專業化和特色化,優雅和起源於著名的傳統意大利手工藝和工業領域,例如食品和飲料,時裝,家具和機械等。由於鄰國在食品和習俗方面的各種影響,所有這些都因區域差異而變得更加豐富。
鑑於國外對意大利產品(從時裝到食品)的大量需求,所有意大利產品的生產逐漸伴隨著真實性認證和可控制的原產地標記(DOC),並嚴格控制供應鍊和生產標準。符合當前的歐洲法規。

意大利產品

在第三個千年初,意大利製造品牌開始由各種機構和協會推廣,從意大利食品和葡萄酒開始。
如今,意大利的經濟非常依賴於向世界各地出口典型的意大利產品,這些產品受到數百萬消費者以及最佳飯店和連鎖酒店的讚賞。在食品和飲料行業中,最廣泛和最著名的食品有巴馬干酪(Parmigiano Reggiano,格拉納帕達諾),水牛芝士,火腿,特級初榨橄欖油,尤其是葡萄酒(普羅塞克,基安蒂,巴羅洛,布魯內洛等)。意大利製造是世界上最受推崇和追捧的行業之一,它創造了真正的意大利精神。

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